(Kacper Bartoszak — behind the scenes)

Aboutme, mostly.

Entrepreneur, marketing strategist and public speaker. I work on AI visibility and infrastructure for the agentic economy — and still make brands people talk about.

Focus: AI visibility (GEO) · Infrastructure for the agentic economy · Brand positioning
Roles: Co-founder, SEO for AI · Founder, People Hate Ads* · Speaker
Based in: Poznań, PL · works in English & Polish
Studied: BSc Computer Science · MSc Management
Now: Experimenting with new startup ideas

Kacper Bartoszak standing in a dark corridor — [ hover to develop ]

Always entrepreneurial. In high school I resold clothes, sunglasses and games. Then I took a gap year, hitchhiked to Spain and travelled across Thailand, the USA and more. At university I fell for marketing — and made my first money online selling landing pages on Facebook and Instagram.

(The route so far)

Index of a life

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The reseller on the road
Early years. Resold clothes, sunglasses and games in high school — entrepreneurial before I knew the word. Then a gap year: hitchhiked to Spain, travelled across Thailand, the USA and more.
CS → Management → marketing
University. Bachelor’s in computer science, master’s in management, an exchange in Portugal — and the discovery that marketing was my thing. Started organising startup events to meet like-minded people.
A studio, then People Hate Ads*
Age 20 → 23. At 20 I founded a video studio (films for a cinema, a marathon and even a hospital). At 23 I launched a marketing agency — an art treasure hunt in NYC, footballers bringing their kids to training, a robot carrying a T-shirt through the city.
Crypto, startups & Thanatos.club
Since 2017. Investing since 2017, free blockchain events, the 2021 NFT craze. Startups in VR, NFT, crypto and marketing — most didn’t find product–market fit, all taught me a lot. Lived in the UK, the Netherlands and Portugal; in 2023 launched streetwear × tech brand Thanatos.club.
AI visibility & the agentic economy
Now. Working on AI visibility and infrastructure for the agentic economy — so businesses get found, understood and chosen by AI assistants and agents. Co-founded SEO for AI to help companies get recommended by ChatGPT, Gemini and Perplexity. Still speaking at conferences in Europe and the USA — and still sending things to the stratosphere.