Lech Poznań became the first Polish football club to send a match jersey into the stratosphere — roughly 35 km above the Earth. A simple idea that gave people a reason to talk about the club instead of paying for their attention.
To promote the kids’ football academy we invited first-team players to bring their own children to training. Kids and parents recognised the players — autographs, photos and a wave of user-generated content followed. Supported by TikTok, OOH and the largest billboard in the city.
A cinematic film about the renovation and rebranding of the iconic Kino Muza in Poznań. Curated music and visuals captured its atmosphere — the piece went semi-viral and was shared by local media and the city government.
To launch a streetwear × tech brand’s first collection we rented a robot to carry the clothes through the city. Huge interest, strong social performance, and technology locked in as part of the brand’s identity.
A video documenting the creation of a huge dragon mural sponsored by a local Asian restaurant. It ran all over local news and showed the brand’s commitment to its neighbourhood.
During a conference in New York we hid dollar bills with notes around the city and dropped hints on social media. People either joined the hunt or watched others do it.
A promotional film produced by my studio Dive in Life for a hospital — shot on location with the medical team.
My graphic was selected for one of the largest screen exhibitions in the country, projected on the brutalist Brama Poznania museum. The building suited the anti-war theme perfectly.
A conference organised in partnership with Binance, the world’s largest crypto exchange — a few hundred attendees, plus a party, art and workshops.
One of many conferences I’ve organised across tech, business, art and healthcare.
A business conference in Poznań — part of a long run of events built to get like-minded people in one room.
A community that organised top digital art and crypto exhibitions, drawing hundreds of people.
Managing and growing the leading tech community in Poznań — Slack and Facebook groups, newsletters, meetups and events.
An app that generated affiliate links for any product. MVP, early interest, Buildspace in Dubai — but no product–market fit. Learned a lot about affiliate marketing, creators and brand deals.
Co-founded a phygital marketplace in LA linking physical items to digital counterparts. After the NFT crash, brand partnerships dried up and we closed. Spoke at NFT.NYC as a phygital goods expert.
Tech-infused streetwear. NFT-minted first tee, NFC-chipped products, metaverse, VR and AR launches, NFC-scannable posters.
A studio that turned NFTs into AR filters for Snapchat, Instagram, Meet and Zoom. Early traction, but sales faded with the NFT market.