Writing on AI Visibility & Marketing

01 / 12

All articles by Kacper Bartoszak

How We Sent a Football Jersey to the Stratosphere: A Guerrilla Marketing Case Study 2026-09-24 — Lech Poznań’s jersey went 35 km up on a balloon. The stunt was the easy part — the story is why journalists covered it for free.

AI SEO (GEO): How to Get Your Company Recommended by ChatGPT, Gemini and Perplexity 2026-02-22 — Ranking number one is no longer the goal — being named in the answer is. Five steps to make AI assistants recommend your company.

Why Gen Z Gambles: Crypto, Sports Betting and the Broken Career Ladder 2026-01-12 — Crypto, meme stocks, sports betting, prediction markets: Gen Z isn’t lazy. For many of them, luck has started to look like a strategy.

Spotify Wrapped: How a Data Recap Became the Most Shared Campaign of the Year 2025-12-11 — Every December millions of people stop listening and start talking about Spotify. Why Wrapped works, and what any brand can steal.

Brand Personality in AI: What Claude’s “Keep Thinking” Campaign Gets Right 2025-10-06 — When most models perform alike, voice and culture are the differentiator. What Claude’s “Keep Thinking” teaches AI brands.

Beyond DeepSeek: Eight Technology Areas Where China Already Leads 2025-01-28 — The “DeepSeek Sputnik moment” shocked markets — but China has led in several critical areas for years.

Startup Marketing on a Budget: The 80/20 Playbook for Early-Stage Founders 2024-10-15 — You just raised. “Build it and they’ll come” is dead. Five cheap tactics that deliver most of the results.

Football Club Marketing: How We Filled the Lech Poznań Academy with New Players 2024-09-26 — From the first concept to 2 million views in a city of 700,000: how the Lech Poznań Football Academy campaign was built.

Beyond Vision Pro: The Real Magic of AR Is Doing What a Phone Can’t 2024-02-07 — Porting phone apps to a headset isn’t the revolution. The real magic of AR is experiences that are impossible on a phone.

Cutting Out the Middleman: How Creators Are Rebuilding Media Direct-to-Audience 2024-01-28 — Trust and revenue are leaving mainstream outlets for experts, creators and personal brands. What the direct-to-consumer shift means.

Black Swan Events Are the New Normal: How Founders and Investors Can Prepare 2023-02-14 — Shocks seem to arrive faster than forecasts. Why — and what founders, owners and investors can do about it.

People Hate Ads: Why Marketing Is Becoming Entertainment (and What to Do About It) 2023-02-06 — People pay Spotify, YouTube and Netflix to avoid ads. The marketing answer: stop selling, start entertaining.